For this experimental video, I contrast the original 1976 commercial about the construction of the Twin Towers with rare footage of the clean-up efforts at Ground Zero from September 2001 to May 2002. The split screen throughout the video tells a story of the various kinds of labor that surround the rise and fall of the Twin Towers: first the construction of the towers and then the clean-up following the terror attacks. Even though the attack on the towers was one of the most widely covered events in televised history, the removal of 1.8 million tons of debris with the help of first responders, specialists and volunteers received much less attention. Footage of the clean-up at Ground Zero shows how much of the work in the first few months consisted of hundreds of volunteers equipped with buckets and often sifting through debris by hand. Nearly two decades after the terror attacks, about 10,000 rescue/recovery workers have been diagnosed with cancer while "more than 43,000 people have been certified with a 9/11 related health condition" (THE GUARDIAN, September 2018). Even though the terror attacks of 9/11 are long behind us, they continue to claim lives with many of those affected struggling to pay their medical bills.